For Immediate Release
The Luxury Team Arrives At Aspen Real Estate
ASPEN, COLORADO—If you are looking for prime Colorado real estate, look no further for a new kind of luxury found in the heart of Aspen, Colorado.
Led by Joshua Landis in a new partnership with Aspen Real Estate Company (AREC), The Luxury Team has established a new level of quantifiable marketing to high-end homes in the Aspen/Snowmass area. Founded in 1971, AREC created a Strategic Business Unit for The Luxury Team with the intent to capitalize on the relationship between AREC and its sister media companies, TV Aspen and Your Radio (KUUR-FM).
“The strategic relationship with local TV and Radio stations offers a competitive advantage for both a Listing Realtor who markets a home,” said AREC Manager Marcos Rodriguez, “and for the home seller who wants to get maximum exposure for his or her property.”
Joshua Landis, Team Leader of The Luxury Team, is a 20-year Aspen resident who has been with AREC for five years. Landis said The Luxury Team has begun recruiting brokers conversant with social media and new technology.
“Aspen Real Estate Company already has a competitive advantage due to our access to in-house TV and Radio stations,” Landis explained. “We are working to further leverage our marketing reach by incorporating video and social media into our Listing and Marketing process. We will have some of the most visible brokers in the Aspen area and the homes that we list will receive much greater marketing exposure than the typical luxury listing in Aspen or Snowmass.”
The Luxury Team realtors, while operating as AREC brokers, are re-defining the way luxury home listings are handled from the time that a Listing Agreement is signed until the sale of the property. AREC brokers are empowered to assure a home owner that a quantifiable and pre-determined dollar amount of media and marketing will be invested by the broker (and the company) to sell their home.
This amount can be as much as 1 percent of the Listing Price for an Aspen or Snowmass Village home. That means the seller of a $10 million home could be guaranteed a marketing investment of up to $100,000 by The Luxury Team to advertise the property.
“In the past,” Landis said, “which broker to use has been based more upon personal friendships or the current popularity of a particular broker. While these relationships are important, sellers are understanding the importance of a more specific and quantifiable, performance- based approach.”
CONTACT: Joshua Landis
970 948-9485 Cell
970 544-3814 Fax